Projects
(ongoing)
In this project, I spearheaded the development of a comprehensive marketing strategy and brand identity for an innovative brand designed to streamline and democratize sustainability reporting, specifically aligned with the European Sustainability Reporting Standard (ESRS). My role encompassed multiple facets, including marketing strategy, branding, and design.
On the marketing front, I crafted a detailed plan that involved audience segmentation, content strategy, SEO optimization, and social media management.
In terms of branding, I established the brand’s vision, purpose, values, and goals, ensuring they resonated with the target audience. I also developed the brand’s visual identity, including color palettes and design elements that reflected the company's commitment to sustainability and innovation.
Finally, I played a crucial role in the design process, creating cohesive brand guidelines, the website and designing marketing materials that effectively communicated the project's mission and its benefits. This project allowed me to integrate my skills in marketing, branding, and design to create a cohesive strategy on many fronts.
Grads
Grads involved a strategic rebranding and the creation of a new corporate identity tailored to attract recent graduates. The project included a dynamic landing page, a polished presentation mock-up, and engaging social media visuals, all designed as key tools for our talent acquisition team.
Targeting a young demographic, the design featured vibrant, interchangeable color schemes, with a primary all-blue aesthetic that subtly referenced the company’s previous branding. Whimsical squiggly lines and star motifs were incorporated to evoke a playful, retro 70s vibe, a style that keeps coming back and is resonating with both millennials and Gen Z.
Employer (re)branding
In this redesign project, I focused on enhancing the brand's visual identity, particularly on Instagram and TikTok, to better communicate the brand's values and engage with young graduates. The goal was to create a fresh, engaging approach that highlighted company milestones, showcased international offices, and spotlighted individual employees.
I began by streamlining the Instagram feed to present information in a visually appealing way that resonated with our audience. This led to the creation of the "Meet the Team" concept, designed to highlight the unique qualities and achievements of Levin's employees, making them more relatable to both prospects and team members. I also introduced complementary colors to enrich Levin's existing palette, using these hues strategically to enhance posts featuring individual employees, thereby reinforcing the brand's identity with a captivating online presence.
GRNG.Records
The GRNG.Records project allowed me to merge my passions for design and music, crafting a visual identity for a record label that represents artists across diverse genres. The goal was to create an identity that resonates with both seasoned music enthusiasts and newer generations.
Central to this exploration was the design of the GRNG.Records logo, featuring a distorted vinyl record—a symbol that bridges generational gaps and nods to vinyl’s enduring appeal. The project included a short brand proposition, citywide campaign posters, a logo and logotype, Instagram tiles for concert announcements, and "Upcoming Events" posters/flyers.
For this creative exercise, I used the names and images of artists I admire, emphasizing the project's exploratory nature and my lack of ownership rights. GRNG.Records is a vibrant and imaginative exploration of visual identity, celebrating the diversity of musical talent.
Goodwood Festival of Speed
Participating in the 30th Anniversary Goodwood Festival was a unique privilege and an opportunity to capture the essence of automotive excellence.
Armed with a Canon EOS 500N and Kodak Portra 800 film, I documented the event's vibrant atmosphere, later refining the images in Adobe Lightroom and Photoshop. Despite lacking an official photographer's pass, I captured a range of vehicles, from heritage brands to emerging innovators, and from vintage race cars to the latest production models.
Here, you’ll find a curated selection of photographs that encapsulate the spirit and dynamism of this remarkable event. These images reflect my effort to freeze in time the beauty and energy of the Goodwood Festival of Speed’s 30th anniversary.
